At 9 years old, Lindsay Jurist-Rosner became a caregiver for her mother when she was diagnosed with primary progressive multiple sclerosis. While caring for her mother for over 25 years, Lindsay became obsessed with the topic. 66 million Americans take care of aging, chronically ill, or disabled loved ones, and Lindsay created a company to help take the pressure off of them. Lindsay is the CEO for Wellthy, a mission driven organization, which provides support and expertise for caregivers and their loved ones.
While building Wellthy from the ground up, Lindsay realized sales skills were vital to the company’s success. Her best advice for entrepreneurs is to make sure they know how to sell and pitch ideas, concepts, and products. Although sales can have a negative connotation, leaders are constantly selling. Whether Lindsay is selling the concept of Wellthy to potential investors, selling products to potential customers, or selling the mission of the company to potential team members, Lindsay incorporates her passion into sales. Lindsay also encourages listeners to empathize with their audiences and think about what they are looking for and how to meet their needs.
From one caregiver to another, Lindsay shares advice for those who tend to put the weight of the world on their shoulders. It is important to put your own needs first. Do not feel like you are being selfish. Even Lindsay had to have the hard conversation with her mom about moving out of the house. Lindsay explained how her decision to move out helped her to regain the mother/daughter relationship, instead of only serving as her mom’s aide. Women tend to take on the role of caregiver, and it is important for their families to also remember to step in and help take some pressure off of them. Lindsay hopes to instill the idea of delegating tasks in order to share responsibilities with others and not carry the burden of caregiver alone.
Using the mission of the company as their driving factor, Wellthy has a built in culture and their workforce is truly one big family. Many of Wellthy’s founding team members never worked in health care, including Lindsay, but they all have a personal connection to the mission. In forming the company, they used their passion for the topic to help them research and develop a way to create a better healthcare experience. Wellthy was founded on a completely different approach from the standard health care system and was launched direct to consumer, with the position of being a family first service. Now, Wellthy services are also offered as an employee benefit to help organizations address the caregiving crisis, which has previously been widely ignored. Being a tech powered company, Wellthy is able to deliver consistent service across the country. Every day, Wellthy team members are excited to set out to develop an experience for families to provide what the family may need.
To learn more about Wellthy’s mission, products, and services, visit their website: www.wellthy.com.